Specialist, Experiential Marketing

Loblaw

  • Brampton, ON
  • Permanent
  • Temps-plein
  • Il y a 16 jours
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.The impact you'll make:Reporting to the Senior Manager, Experiential Marketing, the incumbent will be responsible for leading the planning, coordination, and execution of impactful, on-brand experiential and in retail marketing programs—managing every stage from concept to completion to ensure they deliver exceptional results, meet strategic objectives, and are executed on time and on budget.What You'll Do:
  • Manage a variety of store specific experiential programs from concept to execution including but not limited to instore sampling programs (Control Brand and national brands), grand openings, in office events, truck tours, in and out of store events, trade shows, internal events and other projects as required.
  • Create experiential briefs that support marketing programs’ objectives and strategy
  • Liaise between external agency, brands and internal stakeholders on planning, development, approvals and execution of activations
  • Create and monitor workback schedules to ensure programs delivered on time
  • Create and manage PO’s, SOW’s and any financial reconciliation that is required
  • Own and drive external Agency relationship to ensure they provide best in class service and are meeting and exceeding all service requirements..
  • Provide opportunities for efficiencies or savings on specific programs
  • Responsible for consistent communication and meeting management with stakeholders through Workfront, status meetings and status documents
  • Analyze post event execution and reports to create scorecards highlighting program effectiveness and future areas of opportunity
  • Identify opportunities to leverage assets across brands/business units to support enterprise events
What you’ll need:
  • 1–3 years of experience, preferably in Marketing or event management.
  • Exceptional interpersonal and communication skills to build relationships, source information, and secure approvals.
  • Strong project management experience including attention to detail and excellent organizational and time management skills
  • Proven track record in managing multiple projects, meeting tight deadlines, and prioritizing effectively.
  • Collaborative team player who can also work independently with minimal supervision.
  • Creative problem-solver and quick thinker with strong decision-making skills.
  • Proficient in Microsoft Office Suite (Excel, Word, PowerPoint); expertise in data analytics an asset.
  • Familiarity with Workfront, JDA, MicroStrategy, and category management is an asset, but not required.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.#EN #SS #MARKET #ON

Loblaw