
Senior Acquisition & Ecommerce Specialist
- Vancouver, BC
- Permanent
- Temps-plein
- 3+ years of experience driving revenue via Performance Digital Media in an eCommerce environment. You've got a proven track record of continuous improvement in conversion rates, CPAs, ROAS, optimized design, and basket building. You've tested, tweaked, and fine-tuned thousands of pages to turn clicks into conversions.
- A Yoda-like ability to make strategic, data-driven decisions. When we look at your resume, we'll see proven experience in capturing target audiences and crafting cross-channel marketing campaigns that engage, educate, and inspire both leads and customers to make a purchase.
- Strategy that converts like a tent revival. Show us how you've increased the conversion rates of landing pages, websites, and shopping carts. There's no ifs, ands, or buts about it - you'll need at least 3 years of experience in digital marketing, to succeed in this role.
- Direct response chops. You've built, tested, and optimized dozens (probably hundreds) of landing pages - and you know how to craft a page that converts.
- A results-driven approach to digital media spend. You've overseen budgets, worked closely with Paid Media teams, and know how to allocate resources for maximum efficiency and ROI.
- Bonus points if you've got a track record of leadership and mentorship. You've trained junior marketers, led cross-functional teams, and helped others grow into their roles.
- From top-of-the-funnel awareness to the decisive conversion point, you intricately understand how to position content that smoothly guides our audience down the sales funnel, turning curious visitors into loyal customers.
- Experience in full-funnel marketing. You understand that paid social, paid search, paid display, paid video, affiliates/influencers, and direct mail don't work in silos. You know how to integrate these channels into a seamless customer journey that maximizes ROAS.
- A thick portfolio that demonstrates your mastery of all-things eCommerce. Sorry, but if you have to Google what a 'heatmap' is; or don't know how to run an 'A/B Test', then this isn't the job for you. We expect that you understand search inside out - Quality Score, bidding, Customer Match, click-to-call… it's all second nature. Bonus points if you've wrestled with Shopify - and won.
- A detective's eye for revenue leakage. Coupon abuse, friction in the checkout process, poorly timed popups-you can spot the problems and fix them before they drain sales.
- A healthy addiction to AOV. You don't just increase traffic - you increase AOV. You know how to drive upsells, cross-sells, and reduce friction at checkout.
- An encyclopedic knowledge of today's Adtech nuances, remarketing strategies, attribution, and the digital landscape in the U.S.
- A solid understanding of UI/UX. This isn't essential, but it's a definite plus. (And yes, we might swoon if you have it.)
- Experience in supplements or health? Even better!
- You're humble--you put the team and others' needs ahead of your own
- You're hungry to learn more
- You're people smart--in the sense that you're a great teammate
- A generous healthcare package
- Monthly team events and activities
- Flexible Stat Holidays with the option to bank days for later use
- Weekly team lunches
- Casual dress code
- Incredible dog friendly, Yaletown office one block from SkyTrain
- Describe why you fit perfectly with our values. Read them here:
- What's the toughest challenge you've ever overcome in your life? How did you overcome it?
- What are the last three books you've read?
- What do you do for fun?
- If you have one, explain why you're looking elsewhere.