Director, Media Planning

EssenceMediacom

  • Vancouver, BC
  • 95.000-105.000 $ par an
  • Permanent
  • Temps-plein
  • Il y a 29 jours
Director, Media PlanningDescriptionWPP Media is the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, EssenceMediacom, and Wavemaker, as well as T&Pm and our bespoke client brands. WPP Media's portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. WPP Media leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more atEssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.Role Summary and Impact:The Director, Media Planning will be responsible for all aspects of a client's business, act as primary point of senior client contact, and team lead. The focus will be on strategic planning, delivering smarter media solutions, the integration of all specialized services offered by EssenceMediacom and rigorous financial management leading to business profitability. We are looking for someone who will demonstrate strong leadership, communication, the ability to foster teamwork and management skills coupled with control of many delegated tasks.YOUR IMPACT:Client Service:
  • Manage and own client relationships (Director level and below, which may include Senior Manager, Brand Managers, Directors) on portfolio of accounts or a large account ($1MM in revenues or greater)
  • Primary client contact
  • Client retention and satisfaction
  • Build and nurture relationships with client partner agencies, ensuring collaboration, strong partnership and a united vision to achieve client business objectives
  • Responsible for client performance reviews including Vantage scores, with a goal of achieving all clients in green or secure
  • Manage SOW and ultimately client expectations within agreed upon deliverables
  • Responsible for driving PRIP (client bonus structure) through management of client scorecard and evaluation
  • Manage client briefings
Leadership:
  • Successfully lead account team (teams of approximately 4-6 resources, depending on accounts)
  • Establish culture of excellence and quality output
  • Lead by example and foster an environment of collaboration and team work
  • Embrace EssenceMediacom's culture, mission and vision - embody it and action it
Team/Staff Management:
  • Management of all team members
  • Led by the HR department, active in staff recruitment, both interviewing and selection process
  • Staff career development/succession planning through strong mentoring and coaching
  • Performance management (i.e. My360, employee relations)
  • Staff retention
  • Management of Financials:
  • Assist SVP or GAD with the development of business plans, Vantage action plans and contracts)
  • Input numbers in forecast system
  • Monitor financial health of account(s)
  • Responsible for ensuring monthly invoicing /billing for client is up to date
Strategy and Innovation:
  • Work closely with SVP or GAD, to understand client's business and competitive landscape, develop business direction/strategy for each client
  • Collaborate with Strategy (Strategy Directors)and Investment teams in order to set strategic framework
  • Able to understand consumer insights and apply results to planning process
Offline and Online Media Planning:
  • Solid understanding of online and offline planning
  • Skilled interpretation of client briefs and writing strategic plans, establish strategies to meet objectives
  • Well-versed in systems planning
  • Extensive understanding of different media channels
  • Lead client's plan presentations.
  • Extensive knowledge of all syndicated and proprietary tools
  • Approve media plans
Business Development:
  • Identify opportunities within portfolio of accounts in order to deliver commercial and S&I targets
  • Responsible for application and a comprehensive knowledge of suite of specialty services
  • Link between client, strategy and investment teams from a strategic standpoint
YOUR QUALIFICATIONS:
  • Strong presentation skills with confidence in front of large groups
  • Ability to work in a team environment that promotes collaboration
  • Adept at communicating effectively across all levels
  • Demonstrated critical thinking and problem solving abilities
  • Strong analytical abilities and quantitative skills, including math proficiency
  • Technical proficiency with MS Excel, Word and PowerPoint
  • Post Secondary Diploma or Bachelor's Degree preferred
  • 7+ years related experience
The typical salary range for this position is between $95,000 and $105,000 CAD, commensurate with experience and qualifications.Life at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at or call (212) 297-8507 and let us know the nature of your request and your contact information.Please read our Privacy Notice ( for more information on how we process the information you provide.While we appreciate all applications received, only those candidates selected for an interview will be contacted.Media Planning Vancouver, British Columbia $job.jobTypeNameShare

EssenceMediacom