
Assistant, Retail Marketing & Publicity (Toronto Hybrid)
- Toronto, ON
- Stage
- Temps-plein
- Maintain publicity events grid
- Update weekly events listings for social channels & website
- Liaise with sales to input event stock orders
- Liaise with publicity and sales to input event postmortem numbers
- Liaise with sales with author tour information
- Create and send out monthly external events newsletter
- Create and send out seasonal author tour newsletters to event partners
- Assist with Outreach to Indigo, our largest retailer
- Supports CIBA presentations
- Assists with Indigo Product Knowledge tour coordination
- Aid with marketing event coordination and set-up ex. Fan Expo, WOTS, OLA
- Aid with author coordination for marketing events
- Management of weekly Indie Connect Newsletter
- Tracks and distributes ARCs across sales, marketing and publicity
- Strategizes and manages costing
- Interview & hire M&P internship candidates with publicity assistant
- Manage marketing & publicity intern and coordination of tasks & workload
- Operate as primary point-of-contact for all author communication
- Create press materials, including:
- Press releases
- Pitch letters
- Interview topics/questions
- Pitch and secure media for books/authors, including:
- Reviews in major publications
- Interviews in regional and national print and broadcast outlets
- Original pieces in major publications
- Negotiate excerpts in major publications
- Inclusion on holiday/must-read/themed lists
- Offers authors as experts for trending media stories
- Plan and manage author tours, including:
- Pitching events with booksellers and event series across the country
- Planning and executing multi-city tours for authors
- Budgets and books, all travel and accommodation
- Preparing detailed schedules for authors
- Escorts authors to major media & event outings
- Develop and maintain relationships with:
- Media, booksellers, literary festivals, agents
- Find new media and event opportunities
- Look for media opportunities for authors between books
- Internship in publishing industry
- High degree of written and verbal communication skills
- Able to multi-task, determine priorities, and remain cool under pressure
- Excellent organizational abilities
- Book publishing courses or certificate an asset
- Drivers License an asset