Demand Generation Manager

TrustFlight

  • Vancouver, BC
  • 80.000-95.000 $ par an
  • Permanent
  • Temps-plein
  • Il y a 20 jours
  • Postuler facilement
TrustFlight is an innovative aviation software company that specializes in developing cutting-edge AI, digital workflow and analytics applications for the aviation industry. Our software empowers many of the world’s airlines, airports, and aviation service providers to enhance safety, optimize their operations and improve overall efficiency.Why Choose TrustFlight?✈️ Our Mission: To revolutionize aviation by delivering digital workflow solutions that enhance safety, streamline operations, and inspire confidence across the industry.✈️ Impact: Over 200,000 users rely on our systems daily, making aviation safer and more efficient.✈️ Core Values: Guided by integrity, responsibility, innovation, and excellence, we are committed to empowering our partners to operate with confidence.Join us in shaping the future of aviation and making an impact through technology.Your RoleWe are looking for a Demand Generation Manager to drive growth marketing! The Demand Generation Manager plays a pivotal role in owning SEO, paid media, and marketing automation to attract and convert leads. You'll get to experiment with campaigns, analyze data to optimize performance, and collaborate with sales to fuel the pipeline. From running A/B tests and fine-tuning ad strategies to crafting high-impact SEO initiatives, you'll have the freedom to test, learn, and scale what works. This role reports to the Senior Marketing Director and works within the Marketing Centre of Excellence (COE).If you love digging into data, optimizing for growth, and staying ahead of marketing trends, this role offers the perfect mix of strategy, creativity, and hands-on execution—plus, you’ll help shape the future of aviation tech!What you’ll be doingCore ResponsibilitiesCreate, oversee, and optimize paid marketing campaigns across multiple channels to achieve company-aligned OKRs.Develop and implement data-driven strategies to enhance campaign performance, improve ROI/ROAS, and accelerate customer acquisition.Monitor and analyze key performance metrics, preparing actionable reports to guide decision-making and communicate results.Lead website optimization efforts, ensuring improved conversion rates and an enhanced user experience.Develop and execute comprehensive SEO strategies to drive traffic growth and lead conversions.Marketing Technology & AutomationSupport the maintenance and optimization of marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems to track leads and measure performance.Assist in managing and optimizing lead nurture workflows and segmentation strategies.Collaboration & AlignmentWork closely with sales teams to ensure alignment on lead generation goals and handoff processes.Work closely within Marketing COE to distribute SEO-optimized assets that drive traffic and conversions.Industry & Best PracticesStay ahead of industry trends, tools, and best practices in performance marketing.Ensure all campaigns and initiatives align with company standards and regulatory requirements.Additional ResponsibilitiesAssist in planning and promoting virtual and live events to drive lead acquisition and engagement.What you’ll bringCore Competencies & Experience3+ years of experience in demand generation, growth marketing, or digital marketing in a B2B SaaS or technology company.Proven track record of driving growth through SEO and paid marketing campaigns, optimizing for traffic, lead generation, and conversions.Proficiency in key marketing platforms, including Google Ads, LinkedIn Ads, and Meta Ads, with hands-on experience in managing and optimizing paid campaigns.Strong understanding of SEO tools and platforms, such as SEMRush and Ahrefs, with experience in keyword research, technical SEO audits, and performance tracking to drive traffic growth.Strong understanding of SEO platforms to conduct technical site audits that drive traffic growth.Willingness and desire to leverage internal AI teams for process optimization.Data-Driven & Analytical SkillsExpertise in leveraging data and analytics to guide decision-making, optimize marketing performance, and improve ROI.Experience implementing A/B testing frameworks to refine campaign performance, test messaging, and enhance conversion rates.Proven ability to align marketing initiatives with company revenue goals and track success through key performance metrics (KPIs).Marketing Automation & Lead GenerationProficiency in marketing automation tools such as HubSpot, with experience in email marketing, lead nurturing, and audience segmentation.Experience managing and optimizing paid media campaigns, including budget allocation, targeting, and performance analysis.Soft Skills & Work EthicExceptional leadership, systems thinking, communication, and organizational skills to drive marketing initiatives efficiently.Proactive, results-oriented approach, with a strong willingness to learn, adapt, and grow in a fast-paced environment.Location: This role will be based out of our office in Vancouver. This is an on-site role with room for flexibility, because we know life doesn’t always fit a 9-to-5 mold.Why join us👉 See Your Impact: Your contributions directly enhance the safety and efficiency of aviation operations, affecting hundreds of thousands of passengers and crew every month.👉 Build and Create: Be part of an environment where you’ll have the freedom to innovate, build, and create solutions that define the future of digital aviation.👉 Growth Opportunity: Join us at an inflection point as we scale our revenue growth using implement cutting-edge AI tools and SaaS best practices.Also, we offer:Health & Wellness: Comprehensive benefits package including health and dental benefits. Generous vacation days, plus an extra day off to celebrate your birthday.Invest in your future: Take advantage of our RRSP matching program to grow your savings while you work.Professional Growth: As a fast-growing company, we offer incredible opportunities for career advancement and skill development.We place huge importance on the contribution and experience you bring to the team. The salary will be based on the value you will bring to the role with a range spanning from $80K - $95K CAD per year with performance bonus. The actual base pay offered will be based on a wide range of factors, including skills, qualifications, relevant experience, and work location.How to ApplyClick Apply! Send us your resume, including a cover letter. Let us know how you can contribute to creating best-in-class tools and services throughout the aviation industry.While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted. No phone calls please.TrustFlight is an equal-opportunity employer. We work together to create the most talented team that celebrates inclusivity, diversity and equality in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All candidates will receive consideration for this role without regard for race, nationality, colour, religion, gender, gender identity and expression, sexual orientation, disability, or age. Our inclusive culture empowers all of us to inspire, enlighten and thrive.

TrustFlight