Brand, Marketing and Communications (BMC) - Specialist - Alliances

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  • Toronto, ON
  • Permanent
  • Temps-plein
  • Il y a 10 heures
At EY, we're all in to shape your future with confidence.We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.Join EY and help to build a better working world.The opportunityAs a BMC Specialist in our Alliances group, you will support the planning and execution of integrated marketing initiatives for EY's Tier I alliances. You will help advance EY's brand, increase market visibility, and support growth objectives through well-executed, multi-channel marketing programs.Working closely with alliance teams, service lines, industry groups and BMC colleagues, you will bring campaigns, events and experiences to life. This role is well suited to a marketing professional with strong execution skills, a collaborative mindset, and experience delivering B2B marketing programs in a complex, matrixed environment.This job posting relates to an existing vacancy within our organization.Your key responsibilitiesMarketing Program Execution
  • Support the planning and execution of integrated, omni-channel marketing campaigns aligned to alliance strategies and EY priorities
  • Translate business and stakeholder goals into effective marketing activities that connect brand to demand
  • Execute lower-funnel, conversion-focused marketing activities in close partnership with alliance and sales teams to support pipeline creation and opportunity progression.
  • Support lead generation and pipeline acceleration through targeted campaigns, event follow-up programs, and account-based or segment-specific activations.
  • Partner with sales and alliance stakeholders to align marketing activities to priority accounts, opportunities and revenue goals.
  • Collaborate with global, national and local teams to activate EY campaigns and adapt them for alliance and market needs
  • Coordinate timelines, deliverables, approvals and dependencies across multiple stakeholders to ensure on-time, high-quality delivery
  • Continuously identify opportunities to improve processes, introduce efficiencies, and strengthen executional excellence
Events and Experiences
  • Plan and execute virtual, in-person and hybrid events, including executive briefings, webcasts, roundtables and sponsored experiences
  • Manage event logistics end-to-end, including vendors, budgets, timelines, tools and post-event reporting
  • Analyze event performance beyond attendance, including engagement quality, lead conversion and downstream sales impact.
  • Evaluate and support sponsorship opportunities that elevate EY's brand and align to alliance objectives
  • Partner with internal teams and external vendors to deliver high-quality, brand-aligned experiences
Content and Communications
  • Develop and write a range of internal and external communications, including articles, briefing materials, talking points, presentations and campaign assets
  • Support the development of thought leadership, market-facing content and alliance storytelling
  • Create PowerPoint materials such as internal updates, campaign decks, event presentations and client-facing slides
Stakeholder Collaboration
  • Work closely with alliance teams, service line leaders, subject matter professionals and BMC colleagues
  • Build strong, trusted working relationships to ensure marketing initiatives align with business goals and priorities
  • Support senior stakeholders with clear communications, progress updates and performance insight
Reporting and Optimization
  • Track and report on marketing performance, including campaign, event and sponsorship metrics
  • Support budget tracking, spend management and Marketing Development Funds (MDF) processes where applicable
  • Conduct basic analysis and market research to support marketing and sales efforts
  • Contribute to ROI reporting and insights to inform future planning and optimization
Skills and attributes for success
  • Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education
  • 5+ years of marketing experience creating, implementing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships.
  • 5+ years of experience developing and executing in-person events.
  • Strong stakeholder management skills; comfortable working with senior leaders
  • Knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.)
  • Experience supporting integrated marketing campaigns across multiple channels
  • B2B experience, specifically within the IT industry is an asset
  • Professional services marketing experience is an asset
  • Experience with Marketing Development Funds (MDF) is an asset
Ideally, you'll also have
  • Strong project management and organizational skills, with the ability to manage multiple priorities
  • Well-rounded “marketing athlete” with strong execution, problem-solving and creative thinking skills
  • Comfortable working with numbers, data and performance metrics
  • Excellent written and verbal communication skills, with the ability to tailor messages for different audiences
  • Ability to build collaborative relationships across teams and with senior stakeholders
  • Detail-oriented, proactive and continuously looking for ways to improve how work gets done
  • Thrives in a fast-paced, matrixed and evolving environment
What we look for
  • Strong project management skills with the ability to navigate competing projects with ease
  • Knowledge of both traditional and non-traditional marketing channels
  • Business development and growth mindset, with exceptional work ethic
  • Experience working in a fast-paced, complex environment
  • Strong organization and time management skills with the ability to prioritize
  • Strong team player with the ability to work independently and remotely effectively
What we offerWhen you thrive, we thrive. The EY benefits package goes above and beyond, focusing on your physical, emotional, financial and social well-being:
  • $5,000 per year for mental health support benefits
  • Wellbeing benefit of $1,200/year
Explore how a career at EY is yours to build atDiscover how, when and where you can work atAre you ready to shape your future with confidence? Apply today.To help create the best experience during the recruitment process, please describe any accommodations you may need.EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets.
  • Ontario: $75,600 to $113,400
Inclusiveness at EYInclusiveness is at the heart of who we are and how we work. We're committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.Learn about our commitment to Inclusiveness atEY | Building a better working worldEY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.At EY, we use artificial intelligence (AI) tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us in our process, human judgment and decision-making remain integral in our candidate experience. We are committed to the responsible use of AI, and our practices are continuously reviewed and refined to ensure they align with ethical principles and regulatory requirements.To all recruitment agencies: EY does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. EY is not responsible for any fees related to unsolicited resumes.

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