Associé(e) principal(e), Marketing / Sr Associate, Marketing

McKesson

  • Saint-Laurent, QC
  • 61.100-101.800 $ par an
  • Permanent
  • Temps-plein
  • Il y a 21 jours
McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.Résumé du posteRelevant du Responsable Marketing de Medicine Shoppe, le/la Associé(e) principal(e), Marketing sera responsable de la coordination et du déploiement des programmes et initiatives de marketing local à travers l’ensemble du réseau de pharmacies au Canada. L’associé(e) principal(e) planifiera, recommandera et mettra en œuvre des solutions de marketing local pour soutenir les propriétaires de pharmacies selon leurs besoins. Doté(e) d’un grand souci du détail, il/elle est orienté(e) vers l’action et capable de mener plusieurs projets à la fois tout en respectant les délais. Il/elle est également appelé(e) à collaborer et partager les meilleures pratiques locales et numériques avec les autres associé(e)s principal(e)s des différentes bannières de pharmacies. Ce poste implique une interaction directe avec les propriétaires de pharmacies, les fournisseurs et les départements internes, nécessitant un excellent sens du service client et des compétences en communication.Responsabilités principales
  • Développer, présenter et mettre à jour les plans de marketing local pour les propriétaires de pharmacies, selon leurs besoins et objectifs.
  • Développer et exécuter les demandes de marketing local telles que les ouvertures de magasins, anniversaires, publipostages, publicités dans les journaux et à la radio, promotions en magasin, présentoirs, campagnes sur les réseaux sociaux, etc.
  • Soutenir les propriétaires de pharmacies dans leurs besoins en marketing local en leur faisant des recommandations pour atteindre leurs objectifs commerciaux, et les accompagner dans les délais, les investissements médias et les défis techniques éventuels.
  • Développer et exécuter la création et la livraison d’outils et de programmes de marketing local pour plusieurs propriétaires, tels que des campagnes clés en main, des ensembles promotionnels, des outils et modèles de marketing.
  • Utiliser les rapports publicitaires disponibles (Google Analytics, Facebook Business Manager, etc.) pour mesurer et analyser la performance des campagnes locales et faire des recommandations aux propriétaires.
  • Surveiller les commentaires/avis des consommateurs sur le tableau de bord Google My Business et autres sites communautaires, et signaler les situations à l’équipe des opérations et aux propriétaires.
  • Collaborer étroitement avec le/la Spécialiste Marketing de la marque pour adapter les campagnes publicitaires nationales en campagnes locales.
  • Communiquer régulièrement l’offre de marketing local aux propriétaires pour favoriser l’engagement et l’utilisation des services.
  • En collaboration avec l’équipe de l’académie de formation au détail, développer et mettre à jour des guides, webinaires ou ateliers de marketing local pour les propriétaires.
  • Fournir des échéanciers pour tous les projets et respecter rigoureusement les délais et les budgets.
  • Collaborer et assurer le suivi des briefs pour les projets graphiques.
  • Exécuter toute la facturation liée aux initiatives de marketing local.
  • Effectuer des tâches ponctuelles selon les besoins.
Job SummaryReporting to the Medicine Shoppe Marketing Manager, the Sr Associate, Marketing will be responsible for the coordination and deployment of local marketing programs and initiatives across the entire network of pharmacies in Canada. The Sr Associate will plan, recommend and implement local marketing solutions to support pharmacy owners as needed. With a strong attention to detail, the Sr Associate is action-oriented and can successfully lead multiple projects and meet deadlines. They are expected to collaborate and share local and digital best practices with other Sr Associates from other pharmacy banners. They will work directly with pharmacy owners, vendors and internal departments to achieve the best results, where their professional client-facing service and communication skills will be required.Key Responsibilities
  • Develop, present and update local marketing plans to pharmacy owners, based on their needs and objectives.
  • Develop and execute local marketing requests, such as store openings, anniversaries, mailings, newspaper ads, radio ads, in-store promotions, displays, social media campaigns, etc.
  • Support pharmacy owners with their local marketing needs by making recommendations to achieve their business objectives and coach them through the timelines, media investment and technical challenges, if any.
  • Develop and execute the creation and delivery of local marketing tools and programs for multiple owners, such as turn-key campaigns, bundles, marketing toolbox materials and templates.
  • Use available advertising reports (Google Analytics, Facebook Business Manager, etc.) to measure and analyze the performance of local campaigns and make recommendations to pharmacy owners.
  • Monitor consumer comments/reviews on the Google My Business dashboard and other community sites and escalate situations to operations team and owners.
  • Collaborate closely with the Brand Marketing Specialist to adapt national advertising campaigns into local campaigns.
  • Regularly communicate local marketing offering to owners to drive engagement and usage of services.
  • In collaboration with the retail learning academy team, develop and update local marketing guides, webinars or workshops for owners.
  • Provide timelines for all projects and strictly adhere to deadlines and budgets.
  • Collaborate and follow up on studio briefs for graphic projects.
  • Execute all billing for local marketing initiatives+
  • Ad hoc tasks as needed
Qualifications
  • Bachelor's degree or equivalent, in a marketing, digital marketing or communications related field
  • Proven track record of being able to manage multiple projects simultaneously
  • Strong understanding of marketing principles and strategies
  • Strong proficiency in Microsoft Office software (Outlook, Word, PowerPoint, Excel)
  • Experience with social media, Meta Business Manager, Google marketing platforms, Google Analytics
  • Experience with billing and/or SAP is a plus
Skills
  • Excellent verbal and written communication and presentation skills (in English)
  • Customer-centric mentality and strong interpersonal skills; must be comfortable communicating with pharmacy owners via email and phone on a regular basis
  • Excellent organizational and project management skills; ability to manage multiple projects simultaneously while maintaining deadlines and budgets
  • Resourcefulness, initiative, and a results-oriented approach
  • Strong attention to detail and accuracy
  • Excellent analytical skills; ability to track campaign performance and identify areas for optimization
  • Ability to collaborate effectively with other colleagues and teams; ability to adapt to changing priorities
The incumbent of this position will provide daily support to internal and/or external clients outside Quebec and/or in the United States. Therefore, he/she must be proficient in spoken and written English. Please note that the number of positions requiring English language skills has been limited where possible.***Le.la titulaire de ce poste aura à soutenir de façon quotidienne des clients internes et/ou externes à l’extérieur du Québec et/ou aux États-Unis. Par conséquent, ce poste requiert une maîtrise de l’anglais à l’écrit et à l’oral. Veuillez noter que le nombre de postes dont les tâches requièrent une connaissance de la langue anglaise a été restreint dans la mesure du possible.We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, pleaseOur Base Pay Range for this position$61,100 - $101,800McKesson is an Equal Opportunity EmployerMcKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our page.Join us at McKesson!

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