Brand Manager – Consumer Eye Health Products

• Develop annual brand plans, revenue, and expense forecasts to deliver of topline sales and profit goals - present plans to senior management
• Lead the development and execution of marketing strategies and initiatives to including advertising, promotion, pricing, and public relations; work with agencies and vendors where necessary; liaise with sales force and sales management in development of marketing materials
• Conduct in-depth analysis of product line sales and consumption performance and recommending appropriate actions to refine marketing plans
• Identify and turn HCP/consumer/brand insights into actionable programs that have a beneficial impact on the growth of the business; understand market/competitive trends and the impact on brands
• Work collaboratively with the Sales and Trade Marketing teams on supporting distribution and promotion plans in the retail channel
• Oversee effectiveness of programs and initiatives including ROI analysis
• Lead cross-functional teams in support of key initiatives
• Manage a promotional expense budget
• Take on other assignments and projects as necessary

• Minimum 4 years consumer health, consumer packaged goods or Over-The-Counter Pharmaceuticals marketing experience preferred
• Demonstrated evidence of growing brands, identifying growth opportunities, and gaining alignment to execute against a strategic growth plan
• Strong collaboration, influence & negotiation skills are required
• Proven skills in the following: brand marketing, market and competitive analysis, marketing program development, digital marketing, project planning and management, managing financial information
• Takes responsibility for cross-functional teams, and can influence cross-functional management in conversation and in presentations
• Ability to deliver presentations to Senior management
• Undergraduate degree required

• Creates value for the customer and focuses on the external environment
• Ability to consistently generate consumer insight-driven, creative, big new ideas and concepts
• Ability to lead complex, strategic projects through to commercialization

• A strategic thinker that can forge a vision for success and engage others to support that vision
• Ability to recognize, embrace and exploit emerging technologies/opportunities to gain a competitive marketing advantage

• Ability to recognize and maximize opportunity on behalf of the organization
• Goal-oriented, project-oriented, and achievement-oriented
• A demonstrated commitment to excellence

• Drive, coupled with energetic, entrepreneurial leadership qualities
• Promotes innovation and continuous learning

• Ability to manage the matrix and deal with ambiguity, including strong emotional intelligence and communication skills that facilitate decision making and execution
• Strong collaborative skills

• Entrepreneurial, adaptable, flexible
• Takes the initiative (one step ahead), perseveres, strong character
• Calculated risk-taker; understands consequences and makes the right calls based on them
• “Roll up Sleeves” attitude, practical
• Goal-oriented, data based, decisive
• Open minded; seeks “out of the box” solutions
• Strong interpersonal skills. Team player; collaborative
• Externally focused vs. internally focused
• Personal and professional integrity

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