Head of PPC Strategy - Amazon & Google

• Full-funnel PPC Strategy & Execution – Drive paid media campaigns on Amazon and Google (Search, Shopping, Performance Max) across multiple brands.
• Daily Campaign Optimization – Analyze performance, shift budgets, and optimize ads based on real-time ROAS, TACOS, and contribution margin.
• Keyword & Product Targeting – Build and maintain keyword strategies and ASIN targeting structures for efficient acquisition and scale.
• Testing & Iteration Frameworks – Run rigorous A/B tests across ad creatives, copy, bidding strategies, and targeting settings.
• Cross-functional Collaboration – Work closely with Creative, Brand Managers, and Ops to align ad strategy with inventory, pricing, and product launch schedules.
• Data Analysis & Reporting – Own campaign dashboards and reporting flows. Provide actionable insights to leadership weekly.
• Tool & Tech Management – Manage Amazon Ads Console, Google Ads, bulk sheets, automation scripts, and analytics tools (e.g., Perpetua, Pacvue, Helium10, Data Studio).
• Brand-Level P&L Contribution – Drive ad spend efficiency and help achieve margin targets for each brand.
• Playbook Development – Systematize what works. Document processes, build SOPs, and mentor junior team members as we scale.

• Amazon TACOS: Maintain or reduce TACOS across core products by 10% within 90 days.
• Google ROAS: Sustain 4x blended ROAS or better across Google campaigns.
• New Customer Acquisition: Grow non-branded traffic by 20% QoQ.
• Ad Spend Efficiency: Optimize campaigns to reduce wasted spend by 15% monthly.
• Test Velocity: Launch and document at least 5 meaningful tests per month.

• Audit all current campaigns across brands and identify top improvement opportunities.
• Align with brand owners and creative team on product priorities and promos.
• Get fully ramped on Amazon Ads Console, Google Ads, and internal data systems.

• Launch full-funnel search and shopping strategies across both Amazon and Google.
• Reduce low-performing ad spend by at least 10% while maintaining volume.
• Roll out a weekly reporting system with clear insights and recommendations.

• Hit contribution margin goals for at least 2 brands.
• Build and document the PPC playbook for scale.
• Take full ownership of Amazon and Google paid media — budget, execution, and results.

• Expertise in Amazon Ads Console and Google Ads (Search, Shopping, PMax).
• Strong data analysis and performance reporting skills.
• Proven track record of optimizing campaigns to scale profitably.
• Excellent understanding of keyword and ASIN targeting strategies.
• Experience managing high-velocity ad spend ($50k+/mo) with tight margin controls.

• Experience using Perpetua, Pacvue, Helium10, or bulk file optimization tools.
• Background in e-commerce or direct response marketing.
• Familiarity with TikTok Shops, Meta Ads, or other channels is a plus.

• 3+ years managing Amazon and/or Google PPC at a performance marketing level.
• Bachelor's degree in Marketing, Business, or a related field (optional but preferred).
• Prior experience in multi-brand or startup environments is highly valued.

• Are obsessed with performance metrics and can live in ROAS dashboards.
• Thrive in high-tempo, low-politics environments.
• Have built PPC systems from scratch and scaled with data, not guesses.
• Love turning data into action and results into growth.

• You need hand-holding or heavy project management.
• You're uncomfortable owning a number and being accountable to it.
• You prefer long discussions over fast execution.

• Growth & Career Development: Step into momentum with equity upside, leadership opportunity, and full P&L visibility.
• Work Culture & Environment: Join a team that’s performance-obsessed, operator-led, and allergic to bureaucracy.
• Compensation & Benefits: Competitive salary, equity opportunities, flexible remote setup.
• Unique Perks: Annual offsites, learning stipends, tight feedback loops, and a seat at the strategy table.

• Salary Range: $65,000 – $85,000 USD annually (can increase based on experience & geography)
• Bonus/Commission: Quarterly performance bonus tied to contribution margin and ROAS goals
• Work Arrangement: Fully Remote, Hybrid if located in Vancouver (In-office thrice per week)
• Health & Wellness: Medical, mental health support, and flexible PTO
• Additional Perks: Equity participation, team retreats, learning budget, and more

• Step 1: Submit your resume and cover letter.
• Step 2: Initial screening call with HR.
• Step 3: Online assessment.
• Step 4: Final interview with the Head of Growth and/or the COO.

Pearl West