Marketing, Communications, and eDSM Coordinator / Orangeville Hydro
- Orangeville, ON
- Permanent
- Temps-plein
- Create effective communication strategies for our company.
- Prepare briefings, reports, media releases, and presentations for management team.
- Develop engaging and informative content across various platforms, including web, email, print, and social media (e.g., X/Twitter, Facebook).
- Oversee social media presence for outage management, enhance brand awareness, and reinforce messaging.
- Track engagement metrics and adapt strategies to optimize impact and outreach.
- Maintain consistent, clear, and professional messaging across all communication channels.
- Promote OHL Customer Programs
- Manage the planning and execution of internal/external events for promoting all customer programs, i.e. trade shows, workshops, and obtain budget approval
- Increase the number of applications/enrollments per customer base
- Reduce call volume and incoming emails
- Back up-front counter and customer service.
- Provide support to all departments as necessary.
- Lead the marketing, planning, communication, and reporting of electricity Demand-Side Management (DSM) programs in accordance with IESO guidelines and regulatory standards.
- Develop the annual DSM plan for submission and approval by IESO.
- Monitor, assess, and report on the performance and outcomes of DSM programs.
- Create targeted marketing plans and campaigns for specific customer classifications.
- Utilize social media and direct email to promote program opportunities effectively.
- Consider hosting program update sessions and pursue them if deemed beneficial. Prepare displays and materials for distribution, as needed, while leveraging the Save ON Energy brand. Review and support customer marketing campaigns through social media and bill inserts.
- Identify opportunities to boost participation in both provincial and local conservation initiatives. Use the website and social media to provide program support materials and continue to enhance the Save ON Energy brand.
- Design and execute marketing campaigns aimed at increasing awareness and participation in energy conservation offerings.
- Represent the utility at community outreach events and customer engagement activities.
- Coordinate projects as needed, monitor progress and enhance efficiency
- Organize meeting and provide administrative support
- Post-secondary degree or diploma in Marketing, Communications, or a related discipline.
- 5+ years of progressive experience in energy management, CDM, sustainability, or related programs is an asset.
- Strong background in communications, marketing, or public engagement, preferably in a utility or public-sector environment.
- Familiarity with Ontario's energy regulatory environment and IESO programs is a strong asset. Exceptional communication, presentation, and stakeholder management skills.
- Demonstrated experience managing social media content and strategy.
- Proven ability to manage cross-functional projects with diverse internal and external partners. Experience with data analysis, reporting tools, and content development (web, social, print).