Marketing & Communications Coordinator

• Coordinate and maintain marketing collateral (both digital and print) with the internal and external teams, and ensure brand guidelines adherence.
• Example projects include but are not limited to: brochures, posters, advertisements, presentations, business cards, website graphics, email marketing graphics, and large-format printing.
• Coordinate design projects and print production (internal and external) from start to end. Including researching, quoting, proofing, and pre/post production management.

• Maintain and update the company’s websites (WordPress) regularly and as required, to ensure information accuracy and graphic standard to facilitate customer engagement.
• Coordinate with the external web development team on website improvement, troubleshooting and regular maintenance, ensuring optimal website performance.
• Assist in SEO. Work with internal and external teams on website optimization to support lead generation and online sales.

• Gather product and sales insight to convey key messages with visually compelling marketing materials in the most effective formats.
• Oversee marketing creatives and develop clear & consistent messages across media.
• Coordinate marketing kit production and update annually, including materials for trade shows, conferences and events.
• Assist in writing and updating blogs on the website.
• Collaborate with the digital marketing coordinator and external partners, assist in planning, executing and reporting of ad campaigns.
• Assist in Email marketing.
• Maintain, procure and manage all marketing materials and the visual asset library.

• Plan, coordinate, and execute marketing campaigns and projects to achieve business objectives.
• Collaborate with internal team, external partners, agencies, and contractors to ensure timely and successful delivery of marketing projects.
• Act as a liaison between various stakeholders to maintain alignment with brand and business goals.
• Conduct market research to identify trends, customer needs, and emerging opportunities.
• Analyze and report campaign performance to offer insights and recommendations for improvement.

• Marketing, Communication Studies, or relevant degree or equivalent education or hands-on experience.
• Minimum 2-year experience with Marketing coordination.
• Minimum 2-year experience with WordPress and website management.
• Knowledge of graphic requirements for websites and digital marketing principles and best practices.
• Knowledge of print production principles and requirements. Ability to develop marketing material that could be used and adopted for both print and digital media.
• Working knowledge of CANVA.
• Exceptional organizational and project management skills
• Excellent verbal and written communication skills in English, with a strong understanding of marketing strategy.
• Intermediate to advanced knowledge of WordPress with hands-on practice in a previous role. Additional website-related knowledge is an asset.
• Working knowledge of email marketing using Mailchimp.
• Working knowledge of AI tools is an asset.
• Knowledge of HubSpot is an asset.
• Knowledge or experience in the tourism/travel industry is an asset.
• Knowledge of Western Canada as a destination is an asset.
• Candidates must currently reside in Canada and be legally eligible to work, holding a valid work permit with a minimum of one full year of remaining validity.

• Strong critical thinking and problem-solving skills, with the ability to work independently and collaborate effectively in team environments.
• Highly motivated with a strong work ethic and a commitment to delivering high-quality results.
• Demonstrates initiative and takes full ownership of responsibilities, approaching challenges with a proactive, solution-oriented mindset.
• Ability to work in a dynamic environment with diverse product lines; adaptability to excel in the rapidly evolving Tourism market.
• Commitment to our core values.

• Fun, team-oriented environment with an adventurous spirit.
• Be part of a Canadian-owned company with 20 years of success in tourism.
• Exclusive access to FAM trips – see the places you're introducing to the world!
• Travel perks and discounts across Western Canada with our brands and partners.
• Room to grow in one of Western Canada’s fastest-growing adventure travel companies.
• Staff events and excursions.
• Be part of diverse and global teamwork with colleagues coming from around the world.
• Competitive salary with attractive benefits plan and incentive package.
• Educational opportunities to grow your skill sets.

• Teamwork is Dreamwork!
• Go the Extra Mile!
• Have Fun Doing It!
• Explore with Confidence!
• Be Good, Do Good!

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