Senior Marketing Specialist - Smart Infrastructure
- Oakville, ON
- Permanent
- Temps-plein
- Lead and develop comprehensive annual marketing strategies and manage related budgets to drive business objectives for smart buildings with a focus on vertical markets.
- Serve as a backup support for the marketing head and mentor junior team members, utilizing strong people management skills.
- Plan, develop, and implement creative marketing strategies and plans, including brand campaigns, digital presence, advertising, lead generation, and event management.
- Oversee the creation of marketing collateral and coordinate with external vendors to manage marketing videos, social media campaigns, brochures, case studies, and other vital sales tools.
- Conduct market analysis and collaborate with both internal and external stakeholders to garner insights and drive informed decision-making.
- Foster collaboration with other business units, corporate functions, and external partners on marketing communications activities to ensure message consistency and support transformational projects.
- Manage communication efforts with both internal and external audiences to ensure clarity and engagement.
- Enhance the business's online presence through strategic web and digital marketing initiatives.
- Assist in the development and execution of sales enablement programs to enhance sales performance.
- Oversee the management of product sample requests, sales demo distribution, and trade show assets.
- Provide ad hoc marketing support to various businesses as required.
- Education: A post-secondary degree in Communications, Marketing, Business, or a related field, with significant relevant experience.
- Experience: Over 5-7 years of proven success in marketing and communications, including B2B marketing and social media expertise. Experience in people management is highly regarded.
- Skills & Competencies:
- Exceptional project and time management skills, with the ability to multi-task and prioritize effectively.
- Strong problem-solving and analytical abilities, with meticulous attention to detail.
- Outstanding written and verbal communication skills in English.
- Demonstrated ability to think creatively and holistically, analyzing the broader organizational context to innovate and drive cross-collaborative success within a matrixed organization.
- Flexible and resourceful, with the ability to adapt to change, take initiative, and maintain ethical and confidential standards.
- A collaborative team player who is eager to step in and contribute to team success.
- Technical skills: Proficiency in all Microsoft Office applications, Adobe Acrobat tools, AI tools for productivity and social media platforms.
- Asset(s) | Preferred:
- Fluent bilingual (English / French) communication skills, both verbal and written, is highly preferred.
- People leadership: management, supervisory or team lead experience.
- Freedom and a healthy work- life balance- Embrace our flexible work environment with flex hours, telecommuting and digital workspaces.
- Solve the world's most significant problems - Be part of exciting and innovative projects.
- Engaging, challenging, and fast evolving, cutting edge technological environment.
- Opportunities to advance your career and mentorship programs on a local and global scale.
- Competitive total rewards package.
- Profit sharing available.
- Rewarding vacation entitlement with the opportunity to buy and sell your vacation depending on your lifestyle.
- Contribute to our social responsibility initiatives focused on access to education, access to technology and sustaining communities and make a positive impact on the community.
- Participate in our celebrations, social events and offsite business events.
- Opportunities to contribute your innovative ideas and get paid for them!
- Employee perks and discounts.
- Diversity and inclusivity focused.