Web, Digital Media and Promotional Event Coordinator
University of British Columbia
- Kelowna, BC
- 5.791-8.323 $ par mois
- Permanent
- Temps-plein
This position reports directly to the Manager, IKB Faculty of Science Communications. As a communications team member, this position collaborates closely with other communicators, such as designers, IT staff, UBC Studios, and University Relations, to produce and coordinate communications across UBC's Okanagan campus.Work PerformedWeb Projects
- Supports the creation and execution of all web projects, from developing project plans for internal project team members and external departments to creating strategies plans, information architecture, site maps, wireframes, visual design, page layout and quality assurance testing.
- Defines functional requirements and contributes to the university-wide WebCore committee by identifying additional features required for the UBCO central website platform.
- Act as Faculty liaison on all web development and enhancement projects, news feeds, and payment forms between the Faculties and UBCO IT Web Services.
- Works closely with communications colleagues, Faculty, staff and students to advocate for user experience and accessibility best practices and communicates technical terms and concepts in a common language.
- Builds new websites and webpages and develops, implements, maintains and evaluates content for FoS websites; performs iterative audits, identifies gaps and develops content strategies, including scoping, timelines and workflows.
- Delivers day-to-day web and digital communications maintenance-related services and activities across the Faculty.
- Supports the development and implementation of web and social media project plans that integrate multifaceted digital content strategies to ensure the flow of content across digital channels within FoS and other stakeholders, including faculties and campus-wide units.
- Develops website story and visual content, which would include, for example, but are not limited to, stories related to student success, research accomplishments, leadership profiles, and complementary photographic images.
- Brings forward new opportunities, plans, and research and develops creative concepts, social media content strategies, and web content strategies for the Faculty's websites and social media channels.
- Provides ongoing digital communications support through managing workflows and working directly with stakeholders to ensure websites are accurate, up to date, and serving their needs.
- Creates Faculty and student profiles and completes web content additions, updates, and revisions through the website content management system (WordPress).
- Monitors website and social media analytics and produces reports that support decision-making and evaluation.
- Completes quality assurance and testing and identifies technical issues and bugs on the Faculty's websites by reporting to UBCO IT Web Services.
- Supports the development of and maintains a social media strategy that serves the communications and marketing goals of the Faculty by implementing innovative and compelling content, monitoring digital trends, and using new digital tools on social media platforms.
- Creates various assets for web and social media channels, including selecting photographs and creating visual and story assets that adhere to the UBC brand guidelines.
- Responsible for day-to-day social media channel operations for both Faculties, including program marketing, promoting research, awards and events, announcements, and a wide range of communications toolkits while ensuring synergy and linkages across digital communications channels.
- Curates and modifies relevant and existing content from the Faculty, partner channels and groups. Edits digital content to ensure accuracy and adherence to brand standards while translating complex information into clear, concise, and engaging content.
- Advises student course unions on social media strategy best practices and works with students contributing content.
- Develops and executes promotional plans, which could include posting to UBC and community events calendars, creating and sharing social media posts, creating graphics and posters, creating digital signage, setting up and managing Eventbrite registrations, promoting events in campus newsletters and on Faculty webpages.
- For more significant events, works with external partners on promotional strategies and materials, creates news articles or advisories, and works with UBC Studios to produce video assets.
- Develops and executes paid online advertising as required
- If applicable, communicate with the client/organizer about event promotion plans and status and registration numbers.
- Attends events to take photos and videos and gather content to feed Faculty news and social channels
- Evaluate the efficacy of promotions and recommend improvements.
The consequence of error in this area could be very serious for the University as it concerns the public image and profile of the Irving K. Barber Faculty of Science on a local, provincial, national and international level. Errors could seriously impair the public image of the Faculty and may impact the reputation of the University. Consequences of error in the training area could be severe, as the position is responsible for creating and accurately creating training content to ensure that departmental administrators can make web changes efficiently and accurately, reducing duplication of effort. This position must exercise tact and diplomacy when dealing with staff and faculty. This position must decide how best to manage projects given short timeframes, the relative strategic importance of projects, the ease of substituting one project for another provided the staffing available, and the impact of failing to meet deadlines.Supervision Received
Working under the direction of the communications manager, this position will work closely with the Web and Digital Media Support position, with the opportunity to exercise judgment and innovation in developing, implementing and supporting communication initiatives. Work is reviewed for achievement of objectives, sound judgment, and quality of work.Supervision Given
NoneMinimum Qualifications
Undergraduate degree in a relevant discipline. Minimum four years of related experience, or the equivalent combination of education and experience.- Willingness to respect diverse perspectives, including perspectives in conflict with one’s own- Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusionPreferred Qualifications
- University degree in Computer Science, Communications, Marketing or Journalism is an asset.
- Proven experience in strategic communications planning, project management, and implementation of various digital communications projects for various audiences.
- Demonstrated ability to work in a project-based environment, manage multiple and concurrent projects, set priorities, and meet project deadlines.
- Demonstrated ability to write quickly and fluently for various audiences and communications platforms (e.g. print, websites, Twitter and other social media etc.).
- Valid BC Driver’s License, access to a vehicle, and the ability to travel may be required
- Must be able to work flexible hours, including occasional evenings and weekends
- High initiative, creativity, attention to detail and judgment in all communication work.
- Critical thinker who can make well-informed, thoughtful and thorough decisions.
- Ability to use tact and discretion when working with information of a confidential or sensitive nature.
- Ability to work effectively both independently and in a team environment that is collaborative, complex, and with a diverse range of stakeholders.
- Experience working with web content management systems, including Drupal and WordPress.
- Demonstrated ability to design and implement digital performance metrics using Google Analytics and other relevant tools.
- Demonstrated working knowledge of graphic and web design principles required.
- Ability to use desktop publishing software at an advanced level, such as Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.).
- Knowledge and experience in website development, CSS and HTML are considered assets.
- Excellent organization skills.
- Significant experience in event organization.