Marketing Specialist – Trio Hockey & Local
Canadian Tire Voir toutes les offres
- Laval, QC
- Permanent
- Temps-plein
- Develop the local marketing strategy
- Create plans and strategies in collaboration with franchisees and internal partners, including contributing to annual plans and major campaigns.
- Plan and manage marketing projects
- Receive, analyze, reformulate, and follow up on marketing requests while ensuring progress, coordination, and understanding of the projects.
- Prepare and coordinate creative briefs
- Write briefs for the studio, agencies, and suppliers, including image research, additional writing, and adherence to graphic standards.
- Supervise the production and delivery of promotional materials
- Coordinate printing, quotes, production, and distribution; recommend formats and materials; and perform necessary validations.
- Manage newsletters (email marketing)
- Draft briefs, coordinate validations, conduct tests/QA, and support the programming of email deployments.
- Support e-commerce initiatives
- Participate in briefing meetings and support the online publication of marketing content.
- Contribute to social media
- Supervise content, scheduling, creative requests, and provide strategic guidance to ensure consistency and best practices.
- Coordinate advertising campaigns (media, TV, radio)
- Develop strategies, manage creative production, ensure technical follow-ups, write radio scripts and deliver files to partners.
- Organize video and photo shoots
- Manage logistics, scheduling, and coordination with internal teams, talent, stores, and suppliers.
- Provide administrative and operational support
- Manage purchase orders (POs) and invoices, process claims, support local operations, and maintain clear communication with stores/franchisees.
- Excellent written and verbal communication skills (FR & EN).
- Ability to manage multiple projects simultaneously under tight deadlines.
- Strong understanding of brand standards and creative tools.
- Solid 360° knowledge of marketing channels (print, social media, digital).
- Experience with social media management platforms.
- Strong organizational skills and attention to detail.
- Ability to work independently and with minimal supervision.