Job DescriptionWhat is the Opportunity?Help drive the next wave of growth of RBC’s digital front door—our public-facing owned digital channel. As Senior Manager, Digital Marketing – Strategy & Value Realization, you will support translating the channel’s vision into actionable roadmaps, build winning business and investment cases, and relentlessly track value delivered across our transformation and BAU portfolio.You’ll operate at the nexus of strategy, analytics, and execution—turning insights into prioritized initiatives and quantifiable business and customer outcomes to ensure ensuring operational excellence, speed to market, and alignment to our broader digital transformation agenda.What will you do?Transformation Roadmap DevelopmentConsolidate strategic inputs (e.g., CX research, analytics, regulatory mandates, competitive scans) to inform a rolling 12-18-month roadmap for digital marketing capabilities and experiencesBusiness Case LeadershipPartner cross-functionally to build robust pro-formas for new capabilities of the public site platform (e.g., experimentation tooling, content management capabilities)Performance Storytelling & Opportunity IdentificationSynthesize complex data into concise, executive-ready narratives that highlight progress, lessons learned, and next betsProactively identify new areas of opportunities to explore or executeCoach the team on tying backlog items and in-flight items to measurable value and how it ties back to both financial impact and customer experience impactPeople and Talent GrowthHelp build a bench of future leaders ready to step into broader strategic rolesInspire cross-functional collaboration and guide teams through complexity—bringing creative energy, strategic focus, and a customer-first mindsetWhat do you need to succeed?8 to 12+ years in digital marketing, strategy, product/business management, finance or transformation within complex, matrixed environmentsPrevious experience or strong understanding of human-centred design principles for customer-facing digital experiences and business-facing solutionsDemonstrated success building business cases and tracking post-launch valueMastery of OKR frameworks, financial modelling and analytics stacks (e.g., GA4).Strong business acumen with the ability to interpret and act on reporting and performance data to drive continuous improvement and measurable impact.Previous experience leveraging digital analytics platformsStrong relationship-building capabilities with a track record of influencing senior stakeholders and cross-functional teams.Excellent communication, presentation and storytelling skills while leveraging financial, channel and customer insights.Strong organizational, program and time management capabilities.Strategic thinker with excellent interpersonal skills to work across functions and businesses.Previous experiencing leading and managing a teamAbility to clearly distill technical concepts to non-technical stakeholdersGrowth mindset with the resilience and discipline to drive outcomesComfort navigating complex enterprise environments, managing through ambiguity, and driving outcomes with creativity, discipline, and resilience.Previous experience, knowledge, or willingness to learn about the digital experience and digital marketing landscape.What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.Leaders who support your development through coaching and managing opportunities.Ability to make a difference and lasting impact.Work in a dynamic, collaborative, progressive, and high-performing team.Opportunities to do challenging work.Opportunities to build close relationships with clients.RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:Drives RBC’s high-performance cultureEnables collective achievement of our strategic goalsGenerates sustainable shareholder returns and above market shareholder value#LI – POSTJob Skills Adaptability, Critical Thinking, Decision Making, Emerging Technologies, Group Problem Solving, Information Technology Trends, Interpersonal Relationship Management, Long Term Planning, Oral Communications, Organizational Change Management, Strategic ThinkingAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TorontoCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-08-26Application Deadline: 2025-11-01Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .
