SEO/AEO Strategist - TELUS Business

Toronto, ON
70.000-120.000 $ par an
Permanent
Temps-plein

Il y a 1 jour

DescriptionJoin our team and what we'll accomplish togetherOur team members include people like you - curious, inclusive, analytical, innovative, and authentic. We believe that you'll find our high-performance culture fulfilling, challenging, and rewarding.Here's the impact you'll make and what we'll accomplish togetherAs a Search Engine Optimization (SEO) & Answer Engine Optimization (AEO) Strategist for TELUS Business, you will own and execute organic search strategies that drive qualified traffic to our business pages on telus.com/business. You'll collaborate closely with content, product, engineering, and paid media team members to optimize our digital presence across both traditional search engines and answer engines like ChatGPT and Perplexity. This is a high-impact, highly visible role where your work will directly influence how our customers and Canadian businesses discover TELUS.What you'll do

Develop and execute comprehensive SEO and AEO strategies for TELUS Business pages
Conduct in-depth keyword research across both traditional search and conversational AI-driven search behaviours to identify high-value search opportunities aligned with
business objectives and seasonal campaigns (e.g., device launches, Black Friday)
Directly implement SEO/AEO updates directly within the CMS (e.g., metadata, header tags, schema markup, internal linking, and content updates)
Perform regular technical SEO audits and work with engineering teams to resolve issues related to crawlability, indexation, site speed, and Core Web Vitals
Collaborate with content writers and UX teams to develop SEO-optimized landing pages, product descriptions, editorial content, and content designed for ranking and answer extraction
Monitor, analyze, and report on both organic search KPIs and emerging AEO metrics
Conduct competitive analysis to identify gaps and opportunities in the Canadian telecom SEO and AEO landscape
Stay current on Google algorithm updates, answer engine developments, and industry best practices, proactively adapting strategies as needed
Partner with other teams to align on keyword strategies and maximize blended SERP presence
Contribute to quarterly SEO/AEO roadmaps
Lead ongoing testing and experimentation initiatives
Present findings and recommendations to stakeholders across the business

QualificationsWhat you bring

3-5 years of experience within a corporate or agency setting
Hands-on experience implementing SEO and demonstrated exposure to AEO, AI search and emerging search technologies
Proven track record of improving organic search rankings and driving measurable traffic growth
Strong proficiency with SEO tools: Google Search Console, SEMrush or Ahrefs, Screaming Frog, and Google Analytics / Adobe Analytics
Solid understanding of technical SEO fundamentals (e.g. schema markup, crawl budget, hreflang, structured data)
Experience with on-page and content optimization strategies, including the ability to independently execute these strategies
Familiarity with AI search and visibility platforms (e.g. Profound, Peec AI, or similar tools) and ability to evaluate brand presence within AI-generated responses
Ability to translate complex data into clear, actionable insights for non-technical stakeholders
Strong written and verbal communication skills in English
Bachelor's degree, or equivalent practical experience

Nice to have

Experience in the telecommunications or e-commerce industry, especially for B2B
Familiarity with A/B testing methodologies
Understanding of how to measure and report on AEO performance
Working knowledge of HTML, CSS, or JavaScript as it relates to SEO
Google Analytics 4 (GA4) certification or equivalent
Experience with a headless CMS
Understanding of Canadian search behaviour and market nuances

Salary Range: $70,000-$120,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …

Job Type: This is for a current vacancyA bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings13
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Telus

Postuler